Tag: marketing metrics
-
Are Your Leads Good? How to Track Qualified Leads and the Revenue They Generate
Learn how to track qualified leads with four numbers per channel: spend, inquiries, customers and revenue. No CRM, no lead scoring, no attribution.
-
What a Social Media Audit Actually Tells You (and What to Do About It)
A social media audit tells you which channels still earn their keep. The four numbers to pull, how to run it in four sittings, and what to stop doing.