A marketing strategy that tells you what to publish, and why it will work

A marketing strategy consultant studies your market and the people you want to reach, then turns what they find into a written plan: your positioning, your message, the channels that fit, and the numbers you’ll track. Here those experts are Kristen McAvoy, MBA, and John McAvoy, PhD, working together. You need one when posting and ads feel reactive and hard to measure; if you’re posting consistently but it isn’t compounding, a strategy is usually the missing piece. Not sure where you stand? Start with a free Marketing Growth Audit.

Five parts: who you’re selling to, why they’d pick you over the alternatives, the few messages you’ll repeat, the channels where those buyers actually spend time, and the numbers that show it’s working. Ours ends in a written marketing plan with next steps, so your team knows what to publish this month and why.

Brand strategy sets who you are: your positioning, your voice and your identity. Content strategy turns that into a plan for what you publish and where. Your brand is the foundation; your content is how you build on it. Every package covers both; the cards above show what each one adds.

Our Social Media Audit is a one-time, €449 read on where you stand today across up to 3 platforms. We review your profiles and your last 90 days of posts, benchmark your engagement and reach against 3 comparable accounts, and check that you’re reaching the people who buy from you. You get a prioritized list of what to fix first and a 30-minute call to walk you through it.

Our Social Media Retainer starts at €750 a month for one platform and 8 posts a month, planned in a calendar you approve, written and designed on your brand, scheduled, and reported on monthly with a 30-minute review call. More platforms or posts are quoted up front. It runs on a strategy, from any package or a Social Media Audit, and it’s billed monthly: cancel any time with one month’s notice. Replies to comments and messages are an add-on, from €250 a month for up to 4 hours on your main platform on business days; busier accounts are quoted up front. Paid ads and video production aren’t included.

Our Competitor & Market Analysis is a one-time scan through a marketing lens, from €850, covering up to 3 competitors. It looks at how they position and message themselves, what they charge where they publish it, and what the market and segment signals say, then ends in a recommendation on where you can differentiate. If you need more competitors, full sizing or a pricing teardown, the in-depth Market Analysis and Competitor Analysis (up to 4 competitors) studies on our Market Research page start at €1.500.

Essentials starts at €1.200 and takes two to three weeks, Starter starts at €2.600 and takes four to five, and Standard starts at €4.900 and takes six to eight. We tailor the package to your business and confirm the price in writing on your free consultation, before any work starts.

Half to begin, half on delivery; projects of €2.000 or more can instead be paid in installments if chosen: half to begin, then 3 equal payments, the first 14 days after completion and the next two 30 days apart. No VAT added, subject to change. The Social Media Retainer is billed monthly. We send the service agreement first, and the first invoice within one business day of getting it back signed.

No VAT is added. We’re exempt from charging VAT under the Dutch small business scheme (KOR), so the price you see is the price you pay. If that changes as the business grows, we’ll tell you before it affects any quote.

We’re a marketing consultant for small businesses in the Netherlands and the United States, including ones still shaping their brand. We’re based in The Hague, meet you where you are, and build a strategy that grows with you. If you’re weighing a move between those markets, that often starts with research and analysis before marketing, and our insights and resources are a free place to begin.

Yes. Once the strategy is set, we can help you run it: content and copywriting, social media management (our Social Media Retainer, from €750 a month), campaign execution, and website work. Implementation is scoped and priced separately, so you only pay for what you hand off.

We refine the plan within the agreed scope until it fits. A brand-new direction after sign-off is new work, and we’ll flag it before quoting.

Yes, in two places. At the start, for brainstorming angles, drafting outlines and finding sources, which we then read and check ourselves. At the end, for grammar, clarity and consistency checks on drafts we wrote. The thinking and the writing you receive are ours, and one of us directs, edits, fact-checks and signs off every deliverable. Confidential client material never goes into public AI tools. What we won’t do is publish a claim we haven’t verified, hand you research we haven’t read, or tell you something was written by a person when it wasn’t.