Tag: target audience
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How to Identify Your Target Audience (Without Guessing)
By Kristen McAvoy & John McAvoy Aug 7, 2026 15–20 min read When you ask business owners to identify your target audience, they typically give one of two answers. The first is “everyone”: anyone who might buy. The second is usually a vague description, like “busy professionals,” “people who care about quality,” or “women aged…