Business Solutions
Business consulting services that start where the problem actually is.
A marketing plan you can follow without us in the room. Writing that sounds like you. Research that tells you what a market will do before you commit the money. A website that loads fast and keeps visitor data private. And for Americans building a business in the Netherlands, a partner through DAFT.
Who you’ll work with
The founders do the work, on every service.
We work with businesses in the Netherlands, remotely in the United States, and worldwide. Married co-founders, solving problems from opposite angles for nearly 14 years: whoever you speak with first, you get both of us on your project.
Kristen McAvoy, MBA
Marketing, brand and design
MBA with a marketing focus and more than a decade leading strategic communication and brand positioning across U.S. local government and the private sector. Designed WerkWell’s website and visual identity.
John McAvoy, PhD
Research, writing and websites
PhD in Adult and Organizational Learning & Leadership and a published author with four scholarly publications. Built this website, down to its interactive tools.
What We Do
Five business consulting services, one way of working.
Every engagement starts the same way: we find out what’s going on, then hand you the evidence and something to do with it. What changes is where we point that process.
Billed in EUR; USD approx.Marketing Strategy
Brand and content strategy in one plan. We pin down who you’re talking to and sharpen the message, then hand you a sequence to follow so marketing stops being guesswork.
Packages from €1.200.
Best if: you’re posting and spending, but nothing is compounding.
What it covers
- Brand and content strategy (Essentials, Starter, Standard)
- Social Media Audit
- Social Media Retainer
- Competitor & Market Analysis
Business Writing Services
Every piece is shaped around your voice and signed off by one of us, so the words representing your business earn trust instead of filling a page.
Copyediting from €215, copywriting from €560.
Best if: you know what you want to say and it never comes out right on the page.
What it covers
- Copywriting, from one piece to a full set of pages
- Copyediting
- SEO articles and thought leadership pieces
- SEO & AEO Content Program (monthly)
Market Research
We research the market you’re moving into, then report what we found and what we’d do about it. Market entry runs in both directions between the United States and the Netherlands.
Studies from €1.250.
Best if: you’re about to commit money or a move to a market you don’t know yet.
What it covers
- Market Entry Research (Scan, Starter, Focused)
- Market Analysis
- Competitor Analysis
Website Design & Development
We design around your brand, write the words from scratch or edit and finalize yours, and build pages that load fast and keep visitor data GDPR-compliant from the first wireframe.
Quick checks from €95, sites from €1.495.
Best if: your site is slow, hard to update, or bringing in visitors who never get in touch.
What it covers
- Quick checks and the Website Checkup
- Website & SEO Strategy
- Website packages: Express, Essentials, Elevated
- Website copywriting and SEO articles
- Website Care and Care Plus
Moving to the Netherlands
DAFT Visa Business Support
For Americans starting a business in the Netherlands under DAFT. You file your own application; we’re your point person for every question, and we build the business side with you from day one.
Packages from €995; the readiness check is free.
Best if: you’re an American planning the move, and the forums disagree.
Explore DAFT Visa Business SupportWhat it covers
- DAFT packages: Starter, Launch, Complete
- Free DAFT Readiness Check
- Business Idea & Market Check
- DAFT Starter Website
- First Clients Plan and Renewal-Readiness Check
Business Solutions FAQs
Choosing a service
Which service should I start with?
Whatever is costing you the most right now. If people aren’t finding you, or the message isn’t landing, that is business marketing strategy. If you know the message but can’t get it onto the page, that is business writing. A new market or a new country puts you in market research. A site that’s slow or not bringing in inquiries points to website design and development. Moving your business from the US to the Netherlands under DAFT? Start with DAFT Visa Business Support. None of that obvious? Book a consultation and we’ll figure it out together.
Can I combine more than one service?
Yes, and it’s common. Research often feeds a marketing strategy, and a marketing strategy usually creates writing. Elevated Consulting Solutions will sequence it so you aren’t paying for the same thinking twice.
How much do your business consulting services cost?
Every service has a price in writing before any work starts, and the first consultation is free. Marketing strategy packages start at €1.200, market research studies at €1.250, business writing at €215 for copyediting, and website design at €1.495 for an Express one-page site, with quick checks from €95. DAFT support packages start at €995. If what you need doesn’t fit a package, we scope a custom project and quote it up front.
Who are these business consulting services for?
Businesses where the person making the decision is the person who has to live with it. Solo founder or a growing team. Elevated Consulting Solutions also runs academic coaching and editing as a separate division, Academic Solutions.
Working with us
Do you work with businesses outside the Netherlands?
Yes. Our clients are in the Netherlands and the United States. Market entry runs in both directions, and our DAFT support helps Americans start a business here, so we’re used to sitting between the two.
Who is doing this, day to day?
Kristen and John McAvoy, the two founders of Elevated Consulting Solutions. Kristen holds an MBA with a marketing focus and has more than a decade of experience leading strategic communication, digital engagement and brand positioning across U.S. local government and the private sector. John holds a PhD in Adult and Organizational Learning and Leadership, has four scholarly publications, and has taught at university level from undergraduate through doctoral. Nothing gets handed off to a junior you never meet. More about who we are.
Do you use AI in your work?
Yes, in two places. At the start, for brainstorming angles, drafting outlines and finding sources, which we then read and check ourselves. At the end, for grammar, clarity and consistency checks on drafts we wrote. The thinking and the writing you receive are ours, and one of us directs, edits, fact-checks and signs off every deliverable. Confidential client material never goes into public AI tools. What we won’t do is publish a claim we haven’t verified, hand you research we haven’t read, or tell you something was written by a person when it wasn’t.
What happens on the free consultation?
You walk us through what’s going on and we ask questions. Then we say plainly what we think the real problem is. If we aren’t a fit, you’ll hear that from us, and there’s no obligation to book anything afterward. Book Your Free Consultation.
Next Step
Not sure which one you need?
Tell us what’s happening in the business and we’ll point you toward the right starting place, even if that turns out to be none of these. The first call is free.