Market research that shows you the market before you commit to it

Market entry research answers one question: should you enter a market, and if so, how. A market analysis sizes an opportunity and picks the customers to go after first. A competitor analysis maps who you’re up against and finds your gap. Many businesses start with a Scan and add one of the others.

Most businesses start with Starter, because it answers the go or no-go question before you spend on entry. If you’re still testing an idea, a Scan tells you in two weeks whether the market deserves a closer look, and its fee counts toward Starter or Focused within 60 days. Choose Focused once you’ve decided to go and need the how.

The Competitor & Market Analysis add-on on Marketing Strategy (from €850, up to 3 competitors) is a lighter, marketing-lens scan to inform positioning and content. The studies here go deeper: full sizing, up to 4 competitors direct and indirect, a positioning map, a pricing teardown and an evidence report you can put in front of a board.

AI is fast at surface facts and confident about things it can’t verify. We source every figure, pressure-test the assumptions, and tell you plainly what we couldn’t confirm, which is exactly the part a real decision rests on.

Then you’ve saved the cost of finding out the expensive way. A clear no-go, with the conditions that would change it, is a valuable outcome in its own right.

Start with the decision, not the data. Write down what you’d need to believe to go ahead: enough buyers, a price they’ll pay, a way to reach them. Then check each one: search demand and public statistics for size, competitors’ prices and reviews for what buyers already pay and complain about, and a handful of conversations with people who’d actually buy. If the evidence is thin or points both ways, a Scan does that desk work for you in two weeks and says plainly what we couldn’t confirm.

Less than you might think. The most important thing you bring is the decision itself, and we pin that down together on the first call. After that, send us whatever you already have, such as sales figures, customer lists, past research or a pitch deck, so we build on it instead of repeating it. Otherwise, expect a short check-in partway through and a review call when the findings are ready.

Market entry research starts at €1.250 for a Scan, €2.900 for Starter and €4.500 for Focused; a Market Analysis or Competitor Analysis starts at €1.500. Every card shows a starting price, and we can tailor any study to your decision. We confirm the price in writing on your free consultation, before any work begins.

A Market Analysis or Competitor Analysis takes two to four weeks; market entry research takes two to six, depending on depth: Scan two, Starter three to five, and Focused four to six. We confirm the timeline on your free consultation before any work begins.

Half to begin, half on delivery; projects of €2.000 or more can instead be paid in installments if chosen: half to begin, then 3 equal payments, the first 14 days after completion and the next two 30 days apart. No VAT added, subject to change. We send the service agreement first, and the first invoice within one business day of getting it back signed.

No VAT is added. We’re exempt from charging VAT under the Dutch small business scheme (KOR), so the price you see is the price you pay. If that changes as the business grows, we’ll tell you before it affects any quote.

We don’t cap revisions at a set number, because the point is a deliverable that actually fits you. We keep refining within the agreed scope until it is right. A brand-new direction after sign-off is new work, and we’ll flag it rather than fold it into the same fee.

Then we build a custom quote around what you actually need, for example several markets at once, or a full go-to-market plan. Plenty of work spans two of these or sits between them. Tell us the decision you’re trying to make and we’ll scope it.