Tag: strategic marketing
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Where Do Your Best Customers Actually Come From? How to Track It Without Buying Anything
Find out where your customers come from without paying for attribution software. One question and a quarterly habit reveal it, no budget needed.
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How to Calculate Customer Acquisition Cost When You Are the Marketing Department
Most guides assume a marketing payroll. Here is how to calculate customer acquisition cost when you are the marketing department, your own hours included.
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Are Your Leads Good? How to Track Qualified Leads and the Revenue They Generate
Learn how to track qualified leads with four numbers per channel: spend, inquiries, customers and revenue. No CRM, no lead scoring, no attribution.
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How to Identify Your Target Audience (Without Guessing)
Business How to Identify Your Target Audience (Without Guessing) A DIY audit for any stage of business. By Kristen McAvoy & John McAvoy August 7, 2026 15–20 min read 🔊 Listen to this article 0:00 / 0:001× When you ask business owners to identify their target audience, they typically give one of two answers. The…
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What is a Content Strategy? Why Your Business Needs One
Business What Is a Content Strategy? (Why Your Business Needs One) By Kristen McAvoyAugust 8, 202612 min read John and Kristen at the Eras Tour, Gelsenkirchen, Germany, 2024. Key Takeaways A content strategy is a documented plan that connects everything you publish to a business result, setting who you’re for, what you’ll be known for,…
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Maximize Your Website’s Performance with SEO Audits
What a website SEO audit actually checks, which findings are worth acting on first, and how to run the first pass yourself before hiring anyone.