Category: Business
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Vanity Metrics: How to Tell a Number That Feels Good From One That Tells You Something
Vanity metrics feel good but cannot guide decisions. Learn a 3-part test to tell a useful number from a flattering one, backed by 2026 benchmarks.
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How Long Before Marketing Works? Set a Threshold, Not a Deadline
Google’s real guidance is “a few weeks,” not four months to a year. How long each marketing channel needs, and what to check at 30, 60, and 90 days.
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Where Do Your Best Customers Actually Come From? How to Track It Without Buying Anything
Find out where your customers come from without paying for attribution software. One question and a quarterly habit reveal it, no budget needed.
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Customer Lifetime Value: The 3:1 Rule Wasn’t Written for Service Companies
The 3:1 customer lifetime value rule assumes an 80% margin, so for service businesses it overstates a customer’s worth. Here is what the evidence actually says.
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How to Calculate Customer Acquisition Cost When You Are the Marketing Department
Most guides assume a marketing payroll. Here is how to calculate customer acquisition cost when you are the marketing department, your own hours included.
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What Is a Good Conversion Rate? Check What You Divide By
Conversion rate benchmarks run from 1.3% to 8.2% because they measure different things. See what each one divides by, and which to use.
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Are Your Leads Good? How to Track Qualified Leads and the Revenue They Generate
Learn how to track qualified leads with four numbers per channel: spend, inquiries, customers and revenue. No CRM, no lead scoring, no attribution.
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Stop Guessing: How to Tell If Your Marketing Is Working
How to tell if your marketing is working: track five numbers (leads, conversion rate, CAC, CLV, source) in about 30 minutes a month.
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What a Social Media Audit Actually Tells You (and What to Do About It)
A social media audit tells you which channels still earn their keep. The four numbers to pull, how to run it in four sittings, and what to stop doing.
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How to Identify Your Target Audience (Without Guessing)
Business How to Identify Your Target Audience (Without Guessing) A DIY audit for any stage of business. By Kristen McAvoy & John McAvoy August 7, 2026 15–20 min read 🔊 Listen to this article 0:00 / 0:001× When you ask business owners to identify their target audience, they typically give one of two answers. The…